tag:blogger.com,1999:blog-33578139.post7422745696199971959..comments2023-10-16T14:49:38.610+05:30Comments on Communication Insights: Rewards or Recognition- Is There a Choice?Travelurehttp://www.blogger.com/profile/07986184716808688586noreply@blogger.comBlogger6125tag:blogger.com,1999:blog-33578139.post-47171074311802655622022-04-06T11:59:11.192+05:302022-04-06T11:59:11.192+05:30lovely keep it up thanks for best sharing amazing ...lovely keep it up thanks for best sharing amazing <a href="https://www.result.pk/exam-results.html" rel="nofollow">exam</a>zeehttps://www.blogger.com/profile/09758754180436576382noreply@blogger.comtag:blogger.com,1999:blog-33578139.post-23671948969605526712010-02-21T07:30:59.413+05:302010-02-21T07:30:59.413+05:30Amiable post and this fill someone in on helped me...Amiable post and this fill someone in on helped me alot in my college assignement. Thanks you seeking your information.Anonymousnoreply@blogger.comtag:blogger.com,1999:blog-33578139.post-86215880251411638252010-01-04T14:44:25.858+05:302010-01-04T14:44:25.858+05:30Cool post you got here. I'd like to read somet...Cool post you got here. I'd like to read something more concerning this matter. The only thing it would also be great to see here is a <a href="http://www.jammer-store.com/images/product_images/popup_images/45_0.jpg" rel="nofollow">photo</a> of any blocker.Anonymousnoreply@blogger.comtag:blogger.com,1999:blog-33578139.post-77485354319223700152009-08-04T16:50:53.728+05:302009-08-04T16:50:53.728+05:30Hi Chief
My name is Archit Sood...i need to get i...Hi Chief<br /><br />My name is Archit Sood...i need to get in touch with can you please give me your email id or hand phone number<br /><br />ThanksAnonymoushttps://www.blogger.com/profile/08396675792460374393noreply@blogger.comtag:blogger.com,1999:blog-33578139.post-27547228233169431572008-04-28T11:00:00.000+05:302008-04-28T11:00:00.000+05:30I'm afraid I cannot agree on this one. To start wi...I'm afraid I cannot agree on this one. To start with, let's start with the most talked about, but least practised, reason of running a loyalty programme: to know customers better, to turn them into business friends. <BR/><BR/>Now, if that was realised to some degree, the selection offered should improve in both the rewards and 'recognition' gestures (If you know I don't drink, you'd offer me juice). In turn, this should lead to efficiencies for the programme and goodwill from the customers. So it needed be a 'either-or' at all, but 'less-but-better'.<BR/><BR/>Second, I'd argue that the rewards and recognition have different though complimentary roles. Essentially, the rewards are inputs, paid by the company to the customer as a price of collecting (usually transaction) data: recognition is an output. <BR/><BR/>The company betters (customises) product by introducing add-ons (longer credit period, lower prices, free services, news you can use) while the customer gives the company 'preferred (though rarely 'sole') supplier status' by narrowing choice, increasing predictably and, almost as importantly, agreeing to take notice of marketing efforts.<BR/><BR/>The third point is that 'feel-good' gestures (separate check-in, access to lounge, invitation to consumers' forum, birthday cards) probably costs an intelligent company far less than the rewards that make these possible; yet the former are valued a great deal more by consumers. A test of that would be to take away a few of the privileges and see what happens. <BR/><BR/>My guess is that the reaction will be nothing less than what would greet a government that curtails, say, freedom of speech. I doubt if any loyalty programme would dare try an experiment like that, at any rate, not officially.<BR/><BR/>Now, let's come to the real world. How many programmes can you count that do a good job in recognising customers? How many times have you been impressed by a company's courtesy, kindness and friendliness – and been able to trace these to its loyalty programme? How many gestures triggered by loyalty programme data or device (that is, your card) has earned your goodwill? How often has your inbox or mailbox received database-driven news or offers that made you feel like thanking and congratulating a loyalty or CRM programme manager?<BR/><BR/>Fact is that recognition part of most programmes are nonexistent or terribly and cynically executed. This debate thereby becomes somewhat theoretical.N&Phttps://www.blogger.com/profile/01538951149890590206noreply@blogger.comtag:blogger.com,1999:blog-33578139.post-38440833878855436212008-04-05T01:57:00.000+05:302008-04-05T01:57:00.000+05:30hi Ajay,Good to see your post, almost over a year ...hi Ajay,<BR/><BR/>Good to see your post, almost over a year due!!! <BR/><BR/>I guess we all are part of some statistics or database. It seems like somebody is counting on us to do something all the time :)Malesh Ponnusamyhttps://www.blogger.com/profile/06153229107453958993noreply@blogger.com